Coltraco celebrates International Women’s Day 2017 #BeBoldForChange

Coltraco celebrates International Women’s Day 2017 #BeBoldForChange

We are pleased to share the thoughts of several women in our company on women in business below.

#BeBoldForChange #Internationalwomensday #equality #genderparity


“The only way women can achieve the work/life balance that suits them is to take control of their careers, assert and value themselves as well as their colleagues. For a woman with children I believe that to run her own business is the ideal option.”


Head of Marketing & Communications

“In the last 5 years I have witnessed the company balance change to approximately 50:50 women and men. This is pertinent considering many of the industries we operate in are male dominated. I think there is the opportunity for companies to succeed financially, as well as committing to a culture of equality, meritocracy and kindness. Our CEO says “the company is the sum of its parts”, which follows through to our environment in which all of us are challenged and encouraged to excel. I see this year’s theme “Be Bold For Change” as a challenge to put into practice my desire to see women freely seizing opportunities and girls receiving the same education as boys worldwide. I am fortunate to have role models in my Family and among my peers, as well as public figures such as a female Prime Minster in the UK today. I hope to be a empower others too as we work together for a better future for all.”

Assistant to Head of Marketing & Communications

  • My thoughts: I think that International Women’s Day is very inspiring. Given that it has been 120 years since the founding of the National Union of Women’s Suffrage, it is very encouraging that gender equality has come so far. I think #BeBoldForChange is very astute as with history, inspirational women have had to be bold to push towards a gender equal world, and we must carry on in this manner.
  • Women in Business: It is uplifting to see strong women in powerful places, such as our female prime minister, and female CEO’s at companies such as IBM and Yahoo. There is a long way to go before we can consider females as equal to men in the working world, but the progress so far is positive. I have been inspired by Emma Watsons speech to the UN for 3 years, a quote of which below: “I think it is right that as a woman I am paid the same as my male counterparts. I think it is right that I should be able to make decisions about my own body. I think it is right that women be involved on my behalf in the policies and decision-making of my country. I think it is right that socially I am afforded the same respect as men. But sadly I can say that there is no one country in the world where all women can expect to receive these rights.”
  • My expectations: Compared to older generations, I had expected to face less prejudice in the workplace due to the continuous changes in women’s equality. However, this did not mean that I felt that I was going to enter a business world free of prejudice and I did believe I would have to face some challenges.
  • My experiences: I have been incredibly fortunate that as yet I have not faced any prejudice in business. Quite the contrary, Coltraco have openly shared with its employees that they support women’s rights, equal pay and equal opportunities and are keen to promote these publicly. The open and public support from Coltraco Ultrasonics provides me with optimism for the future of women in business, because as they lead the way, others will follow.
  • My hopes: My hopes are that one day gender equality, in and out of business, will not have to be campaigned for, because it will be the norm.

Marketing & Communications

  • My thoughts on IWD and the theme #BeBoldForChange: International Women’s Day serves both to encourage reflection on how far gender equality has progressed, whilst remaining dissatisfied with how much further we need to go. The #BeBoldForChange campaign encourages strong women to remain unapologetic and to help girls be brave enough to reach their potential, I support the campaign fully.
  • My thoughts on women in business: Having grown up with proudly feminist parents, a mother who owns her own business and having attended an all-girls secondary school, I am a natural and devoted feminist. It is true that the number of businesswomen is steadily on the rise, and there are notable leading female figures such as Sheryl Sandberg, who are recognised as powerful women. However the overall number of female large-business CEO’s or top-level directors remains disproportionately low, thus the drive for capable women to rise to their business potential is as important as ever. It is crucial for skilled women to show their expertise and push-through to become business leaders, in order to set a new precedent for a more equal business future.
  • My expectations: I am lucky to have been encouraged to be ambitious both by my family and through school. I plan to finish education and then learn the necessary skills to pursue a career in Marketing. I am aware that there will be challenges in the workplace, however ultimately I expect less prejudice and hopefully to be treated as an equal.
  • My experiences thus far: I have been incredibly lucky that all my work experiences thus far have been positive and unprejudiced – Coltraco in particular has been incredibly encouraging and inspirational, supporting women’s rights openly and giving me the pleasure of working with many fantastic and highly skilled women, as well as men.
  • My hopes: I hope to continue with the same experience that I have had at Coltraco in all future work places – I hope for a fair, unprejudiced workplace with equal opportunities for all in the near future.

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